I I write a lot for work. Mostly emails. Functional documents, too: operations orders, course of action decision briefs, training schedules … public affairs guidance … talking points … speeches … the occasional article. Intermittently, I keep a diary for naval-gazing and the odious self-improvement. But I have never written a blog. So before I started posting here, I asked myself “what is a blog?”
To start, I poured over the internet (source of all truth) to define the nature of a blog. The definition that fits my purpose is: “a diary that interests the world.”
Bear with me as I pull out my English major skills and deconstruct this statement.
Diary: it’s daily and personal. My diary is a first person account of things that have happened to me and my thoughts about them, or things that I have made happen, or thoughts I have about things that have happened. A blog is different than a diary; it’s public, so I won’t include here minutiae or naval-gazing, both of which are appropriate in a diary but certainly don’t interest the world.
Interest the World. As a life-long public affairs practitioner, I analyzed my audience while determining my comms plan for “Green Sun.” Who IS my audience? The answer: I have no idea. The whole world surfs the internet. So part of my work here is defining an audience. To define an audience, I had to define my subjects. I selected three: Diving, Human Rights, and Military and Veterans Affairs. (of course I kept the wonderfully nebulous category of “Unclassified.”) And “Diving” is more all-encompassing than just trip reports from Catalina Island. I plan to expand that category to an issue that affects us all: our one ocean. We live on a blue planet, and if the oceans die, we die with them.
So that is the focus of the Green Sun blog. Thank you for your time in reading this, and please feel free to comment.